Hellmann’s has announced they are launching a mayonnaise-scented cologne — for men. It’s called “Will Levis No. 8,” in honor of the Tennessee Titans quarterback.
“With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness.” said Will Levis. “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It’s transformative. I’ve eaten mayo, drank mayo, and now I can smell like mayo.”
The star quarterback’s signature scent is encased in a sleek, 30mL, Hellmann’s-blue bottle and perfectly captures the irresistibly rich and creamy essence of Hellmann’s Mayonnaise.
Tailgaters, football fans and mayo lovers alike can expect bold, savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.
Hellmann’s says their new cologne was developed to “exude an aura of greatness, the curated scent helps football fans feel and smell ready for game day.”
Levis is known for his passion for slathering sandwiches with mayo — so I suppose it’s not much of a surprise that the wants to put a dollop under his ears.
“We’re the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” said Chris Symmes, Head of Marketing, Dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
That being said, how about a barbecue cologne?
